The historic name, “Tribune Building” was selected for the Tribune Printing plant which was owned by Clifford Gaubert and was most associated with this building. The building was originally built by 4-term Louisiana State Senator, Dudley J. LeBlanc. He built it to house and bottle his famous Hadacol medicinal product which became wildly popular during the alcohol prohibition years lasting between 1920 and 1933. The building was designed to resemble the Italianate commercial structures that were popular in the late 1800s. An eclectic mix of modern elements coupled with Italian Renaissance-like ornamentation, such as fanciful brick relief panels in contrasting patterns, created a unique appearance. Eclecticism in architecture was introduced in the late 1800s, as architects sought to create a unique design by drawing from multiple historic architectural precedents. Clifford Gaubert purchased the building in 1949 to house his printing plant operations. He added the Midcentury style neon sign shortly thereafter
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